Our Mission

Skiing unites a unique and devoted group of individuals who go to great lengths for the sport that they love. Nothing compares to a perfect powder day with friends and family or the thrill of exploring a new backcountry area for the first time. At 93 North we bring that passion and drive to the design and construction of our skis.


Our Story

After university Sam and Max became great friends through a shared passion for the outdoors. While ski touring along the 93 North Highway,  they started to talk about designing skis. At first it did not seem realistic, but it wasn't long before 2300 lbs of steel was sitting on Sam's driveway, freshly picked out of a farmers field in Eastern Alberta. With some help from a few friends this eventually became a very sturdy ski press!

 Working demanding day jobs and spending weekends on this ambitious hobby was exciting but also draining. With each prototype, product quality improved dramatically and with a leap of faith, Sam and Max left their jobs to start 93 North Skis. 


Max Flowerday

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Born in Calgary Alberta, Max grew up skiing in the Canadian Rockies. A graduate from Mechanical Engineering at Queen's University, he enrolled in the program with a goal to eventually  design and manufacture skis. Max lives for skiing and by co-founding 93 North skis, he aims to drive innovation in the sport which he holds closest to his heart. 

Sam McEwen

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Born and raised in Ontario, Sam grew up skiing around the same time he could walk. He earned a degree in Mechanical Engineering from Queen's University and moved to Calgary AB, shortly afterwards. While working at an engineering design firm he dreamed of creating a company that would make high quality skis through the collaboration of engineers, athletes, and artists. With the Canadian Rockies in his backyard it was only a matter of time until this dream became a reality. 

Topsheet Artwork:

Emily Beaudoin



Growing up in Calgary, Emily has always been drawn to the mountains. Her childhood and adolescence were spent hiking, skiing and exploring the Rockies, and she soon began to express her inspiration and awe for the Canadian wild through art. Working mainly with ink and watercolour, Em spends most of her time outside or making art about being outside. She is so honored to have had the opportunity to work with 93 North to design their first line of skis, and hopes the art will fuel your next adventure. Check out Em’s portfolio on Instagram @emily.beaudoin.


Mikey Stevenson

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Mikey is a active skier, mountaineer, and instructor. His interest in photography started when he was 14, while riding mountain bikes professionally. Over the years, the passion was never lost, but yet put on the back burner to start pursuing the trades.  Mikey is currently working full time as a IRATA Level 3 - Rope Access  Instructor all over Canada. 

After a number of years away from the camera, Mikey picked it up again, after an injury left him unable to climb.  Shortly after his injury, he took on his current position as a Canadian Wide Rope Access Instructor.  This give him plenty of time to work on his skills as a photographer in this growing market. 

Mikey started out with landscape photography first learning how to balance natural light, but since has worked his way into weddings, sports, and creative/lifestyle portraiture taking on the skills of flash photography.  Understanding these skills allows him to shoot at anytime of day, with great confidence. These skills also allow him to shoot both indoors and outdoors. 

2017, has been a great year for Mikey Stevenson after getting published in GRIPPED Magazine in February.  Than later being published in FEMME Modern Magazine and Surreal Magazine in there Fall issues.